Welcome to 44 East Boutique – a mother daughter dream brought to life in the heart of downtown Boise. Founded in 2018 by Cheryl and Kayloni, our boutique is a space where style meets heart, and every woman is encouraged to feel beautiful, inside and out. 

At 44 East, we’ve carefully curated a collection of fashion, comfort, accessory, and gift to inspire confidence and joy.  Whether you’re visiting us in person or discovering our shop online, we want you to feel like a part of our community. If you’re looking for a standout outfit, a thoughtful gift, or a little everyday sparkle, we’re here to help you find something you love.

Shopping from out of town? Grab a cup of coffee, get cozy, and enjoy our space from afar – we’re so glad you’re here.

With love,

Chery and Kayloni